ETIC — Education & Inspiration for Creatives

After more than 30 years of training so many talents in our market, @eticoficial is embracing internationalisation.This campaign marks the school's repositioning, creating a new translation for the acronym ETIC — Education & Inspiration for Creatives.

It also launches into a discussion of two essential matters in what a creative school should be:
· The notion of the right to be inspired, as a right as important as any other, especially for those who want to be Creatives by profession.
· The responsibility of being curious and understanding the world is on the part of those who decide to be creative.

For a creative, school is everywhere, and the greatest of all is practice.
A creative school is there to explain this, to guide this search, and to validate the indispensable curiosity that a professional creative must possess.

If it's not like that, you'd better forget about it.

Creative Direction: Pedro Pires

Head of Design & Art Direction: Hugo Dias
Design: Rafael Batista

Copyright: Pedro Pires

Motion: Joana Fatela

Account Manager: Rita Magalhães

Project Manager: Inês Bento