Branding

This City. Intelligent Real Estate by Keller Williams

It all started with the name and the need to show belonging, knowledge, and ownership. This City emerges as an expression of localism, spoken by those who can say it. Those who know and understand. This City is a brand to be seen. It has a signage function, asserting a new, fresh presence that wants to be noticed in an urban context, outside the color palettes we are used to in real estate. The concept of Intelligent Real Estate defines the important relationship with the idea of ​​digitalization. Graphically revealed in the brand, it reinforces this idea of ​​information as a fundamental factor in the happiness of the home buying and selling experience. It is then expressed in the tagline, "Live on the inside," which reinforces the comfort of a well-informed decision.

Creative Direction

Pedro Pires

Head of Design & Art Direction

José Mendes

Design

Rafael Alheiro

Copy

Pedro Pires

Motion

Joana Fatela

Account Manager

Rita Magalhães

Project Manager

Inês Bento

Alice Vilela